Brand Demand » Management Tools http://www.branddemand.com/uk Web-to-print for multi-site businesses Tue, 15 Aug 2023 09:14:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Brand Alignment. How is yours? http://www.branddemand.com/uk/brand-alignment-how-is-yours/ http://www.branddemand.com/uk/brand-alignment-how-is-yours/#comments Tue, 20 Aug 2013 09:05:15 +0000 http://www.branddemand.com/uk/?p=2191 A major survey by US firm Franchise Direct pointed towards the ‘Brand’ being the third most important consideration for prospective new franchisees. Think about the journey of a prospective franchisee. How many of your franchises will they visit? What will their impressions be of your Brand? How consistent will your Brand appear from one franchise […]

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]]> A major survey by US firm Franchise Direct pointed towards the ‘Brand’ being the third most important consideration for prospective new franchisees. Think about the journey of a prospective franchisee. How many of your franchises will they visit? What will their impressions be of your Brand? How consistent will your Brand appear from one franchise to another? This will certainly affect the number of franchises that you grant. Branding is complex, but at its nucleus, consistency is paramount. Sally Butters, Director of Media at Coconut Creatives supports this view: ‘Brand consistency is at the heart of every brand, no matter what the size or nature of the business.’  Uniformity across signage, packaging, web and printed marketing collateral is a challenge for any corporate, made more complex across a franchise network. So where do you start? Do the simple things first. Ensure the flyers, business cards, posters, leaflets, and brochures used across your network are consistent. Leave it to the franchise to choose a printer – the chances are your branding will become diluted. Conversely, centralise the print buying process and be burdened with bureaucracy. Embracing web-to-print provides a way to manage brand alignment in printed collateral with little bureaucracy. Revive! LeafletBrandDemand is a web-to-print solution that lets your franchisees get on and order their own on-brand marketing collateral. It also includes a suite of management tools to help you monitor the activity throughout your network. To date, 30+ BFA members have adopted BrandDemand including many award winning franchise networks. Mark Llewellyn, Managing Director at Revive! comments: ‘Introducing the BrandDemand system was about getting better brand alignment across our network.’ Call us today to speak to someone about setting up a web-to-print system for your franchise network.

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]]> http://www.branddemand.com/uk/brand-alignment-how-is-yours/feed/ 0 5 Minute Workshop: Make your own QR codes http://www.branddemand.com/uk/make-your-own-qr-codes/ http://www.branddemand.com/uk/make-your-own-qr-codes/#comments Wed, 15 May 2013 11:31:58 +0000 http://branddemand-cms.wordpress.printing.com/uk/?p=1816 You can now create QR codes for your marketing straight from your BrandDemand portal. Simply sign-in to your BrandDemand account. Click on the Files & Images tab and enter the URL that you want to turn into a nifty QR code. We’ll even save in in your Files & Images folder for you to use […]

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]]> You can now create QR codes for your marketing straight from your BrandDemand portal.

Simply sign-in to your BrandDemand account.

Click on the Files & Images tab and enter the URL that you want to turn into a nifty QR code.

Files and Images tab in your BrandDemand portal

Type the URL to create your QR code

We’ll even save in in your Files & Images folder for you to use on any templates or artwork.

QR code in Files & Images
The description of the image includes the url that the code links to for future reference.

Files & Images List You could use a QR code on your business card to share contact details, or on a leaflet to link to a special offer. For more great ideas of how to use QR codes on your marketing, read our blog post Nowt so QR as Codes.

 

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