Direct mail continues to be one of the most effective marketing tools for generating new business.
It can also be used to develop an on-going relationship with customers to maximise their loyalty, value and consequently, profitability over time. In this digital age when everyone is blogging, watching viral videos and updating social networks, why consider sending a humble postcard? Because it works. Professional marketers still believe in the power of direct mail and so should you.
• Mailing each month creates strong front of mind awareness.
• The more consistently mailers arrive the better the response will be.
• It’s estimated that a prospect must see a message nine times before they will decide to purchase. That’s nine impressions to build the credibility, confidence and trust needed to make a sale.
• Direct mail should be done alongside eshots, social media and not forgetting speaking to your customers directly, to really get your message across.
Join the thousands of different businesses who use Postcards to great success. To increase your response rate, follow this simple proven formula…
- Get your customers’ attention ‘ Use a strong image or headline and our high-impact, high-gloss laminated Postcards will add emphasis.
- Keep their interest ‘ Why are you contacting them? Highlight the benefits of your product or service, don’t just list features.
- Create desire ‘ Think of a powerful, limited-time offer and make it hard for them to resist.
- Give them a call to action ‘ What do you want them to do next? Call? Email? Visit? Tell them!
June is a great time to kick start your marketing with direct mail as Postcards are half price. Need help with design? Speak to your Client Service Team.
* FreshMinds research for Royal Mail ** Marketing Week â? Royal Mail
Give your marketing instant impact with Postcards
POSTCARDS are a proven direct marketing tool. The beautiful thing about postcards is that the recipient can’t avoid reading your message. Whether you’re mailing them, handing them out in the street or selling them, there’s nothing quite like a glossy postcard.
Follow these tips and join the thousands of different businesses who use postcards to great success…
DON’T GET STUFFED
Don’t waste time, folding, stuffing and licking envelopes. Postcard + address label + stamp = easy!
WORK YOUR MAILING LIST
Whether mailing existing customers or new prospects, the quality of your list will determine the success. Your beautifully crafted message is useless if it arrives in the wrong in-box or lands on the wrong desk. Out of date data can also mean that you waste money sending information to people who have since moved on. Refine your data for a more targeted campaign.
MAKE YOURSELF IRRESISTIBLE
Why are you contacting them? Think of a powerful, limited-time offer and make it hard for them to refuse.
SAY IT IN 5 SECONDS
Keep it brief. Write a clear, punchy headline which tells your message without confusing (we can help). You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion.
CREATE INSTANT IMPACT
Use a strong image or headline and our high-impact, high-gloss lamination will add emphasis.
SAY NO TO UNREAD MAIL
Even people screening their mail over a recycling bin can’t choose to ignore the message on your postcard.
TURN READERS INTO BUYERS
Give them a call to action. What do you want them to do next. Phone? Email? Visit? Tell them! Really spell it out: ‘call this numberâ?, ‘fill out this formâ? or ‘scan this QR Code”
SAVE 50% THROUGHOUT JUNE
Order Postcards during June and get them half price. Don’t miss the boat ‘ order today!
When is a Postcards not a postcard?
When you use them as…
• Comment Cards
• Refer-A-Friend Forms
• Mailers
• Surveys
• Feedback Forms
• Competition
• Price Lists
• Product Specs
